WHAT WE’RE READING THIS WEEK: From cat videos to air quality

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Editor’s note: This is a new feature we hope our supporters — and fans of lung health — will enjoy on a weekly basis. “What We’re Reading This Week” will post on PoweredByBreathing.com on Fridays to give our supporters and fans of The Lung Association, Alberta & NWT an idea of the lung health-related news stories, clips, videos, and editorial posts that we are reading, watching, and listening to every week.

We hope you enjoy it. If you see an article that you came across related to lung health, please share it with us by emailing communicationsab@ab.lung.ca. 

Is it time we re-think how we keep warm?

“The quest for cleaner fire: Why it’s time to rethink our favourite way to get warm.”: Globe and Mail, Published Feb. 17, 2016

Forest PitThe Globe and Mail’s Sarah MacWhirter studies how cities across Canada are tackling air pollution, including Montreal where it will soon have some of the toughest regulations against wood burning.

Residents in Montreal will soon be required “to register their wood-burning fireplaces and stoves, and, as of Oct. 1, 2018, will have to replace what they have now with equipment that meets the tough new EPA standard of only 2.5 grams of particulate released into the atmosphere each hour,” writes MacWhirter.

Air pollution kills 5.5 million a year: VICE

“Air Pollution Kills 5.5 Million People A Year — Over Half Of Them in China, India”: VICE News, Published Feb. 16, 2016

forbidden-pollution-1245100-639x426Staggering stuff.

According to VICE News, air pollution has caused more than 5.5 million premature deaths in 2013, and that number is expected to rise — particularly in India and China.

In two of the world’s fastest growing economies, air pollution has killed 1.6 million people in China and 1.4 million in India, writes VICE News’ Jake Bleiberg.

The World Health Organization has already estimated that 80 per cent of outdoor air pollution-related premature deaths were due to ischaemic heart disease and strokes, while 14 per cent of deaths were due to chronic obstructive pulmonary disease (COPD) or acute lower respiratory infections; and six per cent of deaths were due to lung cancer.

The purrrrr-fect message against smoking?


During the Grammy Awards Monday night, the Truth Initiative aired an amazing ad in the United States to engage young people to “be the generation that ends smoking.”

Screen Shot 2016-02-18 at 2.33.26 PM.pngIt was definitely the cat’s meow as the video — which has more than 2 million views on YouTube — cites that those poor kitties will get cancer if their owners smoke.

According to the ad that is full of cat-itude, smoking equals no cats, which means no cat videos. 😦

It’s a great message and our media specialist at The Lung Association, Alberta & NWT has already watched it a dozen times. Perhaps it’s like catnip.

-JC-

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